By Susan Scott

Word has it that TV’s hit series Nip/Tuck is moving from Miami to Beverly Hills. According to the buzz, the move is to Rodeo Drive, the capitol of fashion, style, and opulence, so Nip/Tuck’s fictional doctors, Christian Troy, Sean McNamara and Dr. Liz Cruz can play with the big boys.

But in reality, Rodeo Drive Plastic Surgery is the first and only plastic surgery center on Beverly Hills’ ultimate address. Situated in the world’s most glamorous boulevard, Rodeo Drive Plastic Surgery offers Beverly Hills’ most elegant of medical facilities, featuring state-of-the-art exam rooms, marble counter tops, bamboo floors and original Andy Warhol paintings.

“We built our offices and surgery center on Rodeo Drive – the world capital of fashion and style – because this exclusive street represents the highest standards in taste and service” explains Lloyd Krieger, M.D., the founder, and medical director of Rodeo Drive Plastic Surgery. “Our center looks more like a boutique rather than a spa or a doctor’s office. We offer top of the line medical expertise, and, like our neighbors, we also provide superb service in a setting of glamour, sophistication and luxury. It’s the only cosmetic surgery center on this street of luxury. I therefore made a point of creating an atmosphere that is luxurious, inviting, and soothing.”

Rodeo Drive Plastic Surgery is a high-end boutique approach to beauty and well-being. Dr. Krieger offers top of the line medical expertise and, like his neighbors, also provide superb service in a setting of glamour and sophistication.

Beyond his skill in performing the nips, tucks and lifts his patients seek, Dr. Krieger encourages them to open up to a new lifestyle to further enhance and maintain their youthfulness for years to come. He has an arrangement with a number of health, beauty and fashion experts including many of the clothiers on his street, who provide their services to his patients after they’ve had a cosmetic procedure.

And in keeping with that philosophy, as of March 15, 2007, (true)Promise…Uplifted!!, the skin care product developed by Emmy-nominated make-up-artist-to-the-stars, Gail Johnson, will be available exclusively at Rodeo Drive Plastic Surgery.

“We’ve sold (true)Promise…Uplifted!! exclusively on the net until now,” explains Gail. “I was waiting to find the right retail outlet and what could be better than to launch the product on the world’s most glamorous boulevard? Rodeo Drive is known as the capitol of fashion, style and beauty and Dr. Krieger is one of Beverly Hill’s most respected plastic surgeons. He offers the state of the art plastic surgery procedures and I feel (true) Promise…Uplifted!! is a great compliment to his work.”

Dr. Krieger, who has been featured in Fortune, The New York Times, Los Angeles Magazine, The Wall Street Journal, Los Angeles Times, and international media from Britain, France, Japan, and Mexico City, attended medical school at the University of Chicago and completed his residency at UCLA, maintains operating privileges at UCLA Medical Center and Cedars-Sinai Medical Center. “Because cosmetic surgery is elective, people are looking for a first-class experience, and that’s what we offer at our center,” Dr. Krieger concludes, “we designed our center to combine the convenience of storefront shopping with what I call the ‘Four Seasons treatment’.”

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