Rodeo Drive’s First Plastic Surgery Center Opens
Liposuction and Tummy Tucks Now Among the Luxury Products Available on
the World’s Most Famous and Stylish Street
Beverly Hills – August 18, 2003 – The street known around the world as the showcase for new trends and the finest products is now home to reasonably priced liposuction, face lifts and breast augmentation. Located among the boutiques and bistros in the world famous Rodeo Collection at 421 North Rodeo Drive, Rodeo Drive Plastic Surgery (RDPS) is the first and only plastic surgery center on Rodeo Drive.
“When you mention Beverly Hills, people think plastic surgery,” says Lloyd Krieger, M.D., founder and medical director of the new center. “It just makes sense to finally open a center on the city’s most famous street.”
The center, built with a view of Chanel and Hugo Boss, and other retailers known around the world, is modern in design with beautiful crafted leather patient exam chairs and incredibly comfortable operating tables. Each suite is a different soft shade of sherbet, such as lime, banana and peach, with overhead lighting details to match. Expansive windows and bamboo flooring accent the aesthetically rich patient and physician environment. Three Andy Warhol pieces add just a touch of excitement to the calm of the waiting areas. With the most expensive and newest surgical equipment, patients will be treated to comfort and luxury as never before.
“Our facility is staffed by physicians and allied health care professionals trained at the best medical schools in the country,” says Krieger. “We not only use the most advanced surgical techniques, but we also have the most sophisticated equipment.”
While Rodeo Drive Plastic Surgery is in harmony with Rodeo Drive’s reputation as the place to find the world’s finest products, it breaks ranks with its well-heeled neighbors in one very important aspect…price. Despite its lofty location, Rodeo Drive Plastic Surgery makes plastic surgery accessible by offering very competitive prices. The Center has adopted the motto, “Our plastic surgeons work on Rodeo Drive… Lucky for you, they don’t shop there.”
Launching a plastic surgery center alongside the world’s premiere premier luxury retailers is consistent with the changing perception of plastic surgery. Spurred by television reality shows that chronicle every aspect of the plastic surgery experience, plastic surgery is viewed increasingly as a necessity, not a luxury item. As a result, consumers have begun to shop for plastic surgery in a whole new way.
“Today patients don’t have to go to institutional-style surgical centers inside big box medical facilities,” adds Dr. Krieger. “At Rodeo Drive Plastic Surgery, patients receive world-class service at competitive prices in an environment that befits plastic surgery’s growing mass appeal.”
RDPS is located at 421 North Rodeo Drive, Beverly Hills, CA 90210; for consultations, call 310-550-6300 or visit rodeodriveplasticsurgery.com.